whatericdoes

Experience

Principal Consultant, Slalom, LLC - 2021-Current

Develop and implement highly-customized solutions in Marketing Cloud for clients across various industries. Serve as subject-matter expert for internal and external teams to provide guidance and insight on complex development scenarios.


Associate Principal Technical Producer, Lev - 2020-2021

Consult on, develop and implement advanced solutions within Marketing Cloud utilizing HTML/CSS, AmpScript, and SSJS for a wide-range of clients and industries. Provide leadership and mentor technical producers to further build team skills. Interface directly with clients and ensure solutions meet requirements, are well documented, and consider broad implications and impacts.


Marketing Cloud Technical Producer, Bluewolf/IBM - 2019-2020

Technically consulted on marketing automation implementation projects for various clients. Developed customized HTML/CSS, AmpScript and Server-Side JavaScript solutions for emails, Cloudpages and automations. Lead workshops for email, data and subscriber management process flows. Produced documentation and guide teams through the recommended solutions, alternative approaches and best practices.


Manager, Marketing Technology; AmerisourceBergen - 2017-2019

Lead development and realignment of enterprise-wide Marketing Cloud architecture and strategy to ensure teams delivered on-brand and impactful campaigns. Developed an atomic design model to enhance user experience and provide consistent platform performance. Lead executive-level conversations on project guidance and status. Served as SME for Salesforce Marketing Cloud.


Manager, Visual Communications; AmerisourceBergen - 2015-2017

Lead a team of designers supporting various visual solutions within the Drug Corporation. Solutions included marketing materials, email newsletters developed in ExactTarget/Marketing Cloud, landing pages and Playbooks. Also responsible for career mentorship, team development, and department strategy.

Education

M.A. Digital Art
Goucher College, Baltimore, MD, - 2013

B.S. Communications
Mansfield University, Mansfield, PA - 2008


Technical Skills

  • Ampscript & SSJS
  • NodeJS
  • NextJS
  • HTML/CSS
  • APIs
  • SQL

Certifications

  • Salesforce Marketing Cloud Administrator
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Developer
  • Salesforce Marketing Cloud Consultant

Previous Clients

  • Disney +
  • Honda North America
  • Abbott Healthcare
  • Ascension Health
  • Liverpool Football Club